Marketing Services
Whether you’re building a brand, growing your business or bringing an idea to life,
I bring the strategy, creativity and hands-on support needed to move things forward.
1
'Build, refresh or
evolve your Brand'
Brand
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Brand Strategy
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Positioning
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Visual Identity
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Brand Guidelines
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Creative Direction
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Graphic Design
2
Marketing
'Get your business seen, heard and growing'
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Marketing Strategy
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Social Media
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Content Creation
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Campaigns
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PR & Communications
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Digital Marketing
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Projects
'Bring events, experiences and initatives to life.'
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Project Development
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Project Marketing
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Project Coordination
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Creative & Design
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Events & Experiences
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Delivery & Execution
Selected Work
I’ve been fortunate to work with some fantastic organisations across Australia and Ireland.
From launching new businesses and opening venues to shaping brands and driving commercial growth, below is a selection of projects and achievements from across my career.
2025 - 2026
Castle Leisure Club
Brand Transformation
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Led a brand refresh for Castle Leisure Club’s 25th anniversary, creating a bold, cohesive identity across signage, interiors and marketing to modernise the brand and strengthen its presence across digital and physical spaces.
2026 - Present (ongoing)
Mayo Leisure Point​
Brand Refresh, Website & Booking System
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Leading an ongoing brand refresh spanning visual identity, website development, booking systems and signage, creating a more consistent brand experience across digital and physical touchpoints.
2025-2026
Castlebar Chamber
Mayo V Kerry Big Screen
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Led the marketing and communications for the Mayo V Kerry Big Screen, developing the campaign graphics, digital content, PR and media outreach to build excitement and bring the community together.​
2025-2026
Castlebar Chamber
Accelerate Flagship Event
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Helped deliver Castlebar Chamber’s Accelerate business event, leading event communications and PR before and after the event, while supporting ticketing, event coordination and guest management.
2023–2025
TF Royal Castlebar​
Repositioned and grew the TF Royal brand
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Led the brand refresh, marketing strategy and digital transformation, growing ticket sales by 54%, Instagram by 633% and the customer database by 1,200%.
2023–2025
TF Royal Castlebar​
Launched a new brand, website and digital strategy
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Developed a new visual identity and website, then transformed the PR and social approach to build awareness, engagement and audience growth.
2017–2023
Market City, Sydney
Launched the 1909 Dining Precinct
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Developed the brand and integrated launch strategy for a new dining destination featuring 10 restaurants, bringing together developers, designers, agencies and operators.
2017–2023
Market City, Sydney
Integrated Campaigns for Key Trading Periods
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Created and delivered large-scale on-site activations and events, combined wiht a major integrated campaigns across Christmas, Lunar New Year, Easter and summer.
2014–2016
Sydney Entertainment Centre - QCUA
Coordinated the closure of a 32-year-old 12,000 seater arena
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Led the closure marketing strategy, coordinating communications, media, partnerships, events, stakeholder activity and the venue’s final 14 days of sold-out events.​
2014–2016
Sydney Entertainment Centre - QCUA​
Fundraised $63,000 for charity
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Developed and delivered the Golden Ticket campaign, combining promotion, partnerships and communications to raise $63,000 for children's cancer charity Redkite.
2012–2014
Madame Tussauds Sydney
Launched Australia’s first Madame Tussauds
- Key member of the pre-opening marketing team for Australia’s first Madame Tussauds, followed by major campaigns including the 10-month One Direction Wax World Tour, which exceeded admissions and retail targets and generated significant media attention.
2012–2014
Madame Tussauds Sydney​
Created a $63,000 charity campaign
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Developed and delivered the Golden Ticket campaign, combining promotion, partnerships and communications to raise $63,000 for children's cancer charity Redkite.
